SEO & Online Reputation Consultant, WordPress & Genesis Consultant

User Intent is the Future of SEO

Recently search engines algorithms are focusing around user search intent to improve their search experience. Current SEO has become more than just stuffing a page full of keywords, it’s more of engineering approach.

Search engine optimization or SEO is a methodology of strategies to maximize the number of visitors to a particular website by ensuring high search engine listing for it’s relevant keywords. During all these years SEO means researching the appropriate keywords and incorporating those across the website to achieve higher search engine listings. With the evolution in Google algorithm in the last couple of years, it seems like future of SEO will have a lot less to do with keywords and a lot more to do with user search intent.

Let’s take a look to understand the audience and the steps needed to create content to get the visibility in Google:

Firstly, we do A/B testing and analytics to understand the behavior of our target audience. One tool to understand the mind of your target audience is to build customer personas. Customer personas will help you in identifying the components that you can fill with quality content and aimed at solving their problems. EG: A middle-aged person will consume content differently than a teenage girl. The content should be created with specific pointers based on the different age-group to drive more traffic and lead to online conversions and sales. [Read more…]

Top 10 SEO Mistakes That May Harm Your Blog

10 SEO mistakes that may harm your blog

In today’s world, SEO has become the key success for online business and people are now focusing mostly on blogging to make money online. There are many SEO mistakes which, if not avoided, can ban your website or blog. I want to list 10 common SEO mistakes which should be avoided, in order to increase your chance in search engine result pages. [Read more…]