SEO & Online Reputation Consultant, WordPress & Genesis Consultant

User Intent is the Future of SEO

Recently search engines algorithms are focusing around user search intent to improve their search experience. Current SEO has become more than just stuffing a page full of keywords, it’s more of engineering approach.

Search engine optimization or SEO is a methodology of strategies to maximize the number of visitors to a particular website by ensuring high search engine listing for it’s relevant keywords. During all these years SEO means researching the appropriate keywords and incorporating those across the website to achieve higher search engine listings. With the evolution in Google algorithm in the last couple of years, it seems like future of SEO will have a lot less to do with keywords and a lot more to do with user search intent.

Let’s take a look to understand the audience and the steps needed to create content to get the visibility in Google:

Firstly, we do A/B testing and analytics to understand the behavior of our target audience. One tool to understand the mind of your target audience is to build customer personas. Customer personas will help you in identifying the components that you can fill with quality content and aimed at solving their problems. EG: A middle-aged person will consume content differently than a teenage girl. The content should be created with specific pointers based on the different age-group to drive more traffic and lead to online conversions and sales. [Read more…]

Basic SEO Tips While Designing Your Website

How to Design SEO Friendly Websites?

Designing a professional website is the first step towards your online branding and reputation. Just as the web designers know how to grab the visitor’s eyeballs by designing a gorgeous looking website, similarly an effective SEO strategy holds the key to rank your website higher in the major search engines ensuring more visibility to your customers. There is no point in designing a trendy website if it fails to attract traffic. Thus, designing a SEO-friendly website plays a major role in attracting relevant traffic for your website. In this competitive world, you need to have an edge over your competitors and this can be done by achieving higher positions in the search engine rankings.

Whether you are launching a static website or a blog or an e-commerce solution, you need to follow a couple of basic steps while designing a SEO-friendly website that will help to increase your chances in higher search engine rankings. [Read more…]

Keyword Research Is Critical Step For SEO

Before going into the details of the importance of keywords research for a website optimization, let’s try to explain the term. Keyword/Keywords are the search terms used by the people to find information on a particular topic using the search engines. So when people are looking for Social Media Marketing services, they will search for social media marketing firm, social media marketing
services, social media marketing consultants, social media marketing company and so on. [Read more…]

How to design a SEO friendly website?

How to Design SEO Friendly Websites?

When it comes to creating a great looking website to popular your brand in the world wide web, it is the designers who make the very foundation of it. Just as the web designers have the magic wand to make a gorgeous looking website; a SEO strategy holds the key to get your website ranked in search engines and gain more visibility. As a web designer or blogger, it’s important you understand how SEO works while designing your website. [Read more…]