SEO & Online Reputation Consultant, WordPress & Genesis Consultant

Tips On Choosing A Good Domain Name

Domain names
Choosing a good domain name is the basic ground work for your successful online business. Domain names are like the real estate of the web world, it’s your identity on the web.
Follow the following points before your rush out to choose your domain name:
1) Perform Keyword Research:
It’s always recommended to choose a domain name having your targeted keywords as this will enhance your search engine ranking as search engine crawlers love to see keywords in the domain name.
2) Domain Name That is Easier to remember:
Always try to have a short and catchy domain name which is easier to remember and pronounce otherwise there is high probability of your customer mistyping or misspelling it.
3) Avoid Numbers & Hyphens:  Having numbers and hyphens are often misleading as  people often failed to understand whether you are using numerical digit say 4 or it’s spelled as ‘four’ in your domain name.
If your domain name is healthy-lifestyle.com, mostly people will remember as healthy lifestyle and will simply forget about the hyphen.
4) No Copyright Issue: Make sure your domain name does not come under any copyright infringment issue
5) Target your Location: If you are the owner of a local business consider using the country specific domain name e.g: www.yourdomain.co.in [for india] www.yourdomain.co.uk [for UK] and so on
6) Brandable domain name: Brandable domain name will make your visitor associate with your business and will help in strengthening the establishment of your brand over the web.

How To Optimize Your Twitter Profile

optimize-your-twitter-profile
World of marketing has changed dramatically over the past few years. With the advent of social networking sites like Facebook, Twitter etc., the consumers have found new channels to vent out their feelings and the business houses as well the entrepreneurs have discovered new ways to get connected to their target audience.

Among all the social networking sites, Twitter is wining the race for being “the first platform to break news, share news, and indexes faster than Google”. Twitter is getting bigger by the day, and it is becoming more difficult to get noticed among plethora of tweeple and twitteratti. [Read more…]

What Will the Hummingbird Update Do to Our SEO Efforts?

What Will the Hummingbird Update Do to Our SEO Efforts?It was in the last week of September, Google stunned the SEO world with its surprise package – Hummingbird.

Hummingbird is the new search algorithm that Google is using to give us better results for our queries in the search engine. There have been upgrades like Panda and Penguin, but Hummingbird is not simply an upgrade. This is the biggest change in the algorithm since 2010. It is practically replacement of the Google’s Caffeine Update made in 2010 and combines all other updates for it’s functionality.  It is like replacing an old engine with a new one but having some old parts. [Read more…]

Google+ Marketing Tips & Strategies

How To Add An External Menu Link to Magento Navigation

The navigation in the header section of a Magento store usually lists the top-level categories from the catalog. This blog post will explain how to include an external link in the top navigation. E.G: adding an external blog link to Magento website.

  1. Log in to your Magento Admin Panel and navigate to CMS -> Static Blocks
  2. Click on Top Menu Block or similar sort of name that you have used to display all the top navigation elements
    add an external link to magento
  3. Add the name of your new link say Blog
  4. Click on to Save Block and you are done

Google Adds Nutritional Information To Their Search Engine Results

Google Adds Nutritional Information To Their Search Engine ResultsPeople who are health conscious, on special medical diets, or just trying to lose a few pounds will soon have a new weapon in their arsenal thanks to Google, who has unveiled plans to add the nutritional information of more than 1,000 different food types to their search engine results.

According to PCMag’s Angela Moscaritolo, the Mountain View, California-based company will include information about how many calories, how much protein and how much fat are in hundreds of fruits, vegetables, meats and meals.

Furthermore, a Google spokesperson told Samantha Murphy of Mashable that drinks will also be included, and that users could “compare types of avocados or English muffins” if they wanted to.

The information will be presented in a box located above the search results, no there will be no scrolling necessary. The feature will also support voice commands on mobile devices, Murphy noted.

“This new nutritional information builds on our work on the Knowledge Graph, which brings together all kinds of information from across the web that wasn’t easily accessible,” Google Product Manager Ilya Mezheritsky explained in a May 30 blog post. “The graph helps us connect things that are related, even in cases when those foods have a completely different sounding name from what you asked.”

The feature was launched in English shortly after the announcement and should be rolling out over the next week or so, Mezheritsky said. Google is also promising to add additional features and more types of food or drinks in the near future, and also has plans to make the feature available in other languages. [Read more…]

How to Overcome Exam Anxiety

How to optimize your Facebook Page for EdgeRank?

Facebook EdgeRankFinally Facebook explained its “Facebook Algorithm” in detail focusing the discussion on what they termed as “Edgerank”. Unlike the search engine giant Google’s algorithm for ranking search results, Facebook’s Edgerank algorithm breaks every piece of content to an object and every interaction with the said content is an “edge” and hence the term “edgerank”.

Facebook has a secret formula to calculate the reach of your content to its audience. The process may sound complicated at the first instance but if given a second thought it’s actually quite logical. Facebook simply gives more weightage to content with more interaction. For example, the more “LIKES” a post receives, the more people interacting with it and the more private interaction resulting from it has more weightage and probability of displaying on user’s page increases. We might not be realizing the fact that Facebook’s News feed only displays a subset of the posts having higher Edgerank generated by our friends which gave birth to the concept of “News Feed Optimization” and it’s success is determined by Edgerank. It would be overwhelming if the news feed showed all the possible stories from your friends. By optimizing for EdgeRank you will always have the chance to increase the effectiveness of your Facebook posts, yielding better returns in the long run. [Read more…]

Dalton’s Atomic Theory from Examify

Presentation By Examify