SEO & Online Reputation Consultant, WordPress & Genesis Consultant

About Mithu Sarkar

Mithu is a Blogger and Digital Marketing Evangelist functioning independently since April 2010. She specializes in search engine optimization, social media marketing, media buying, content strategy, online brand building & alliance, analytics engineering. In past couple of years, she has successfully helped many e-commerce startups and celebrities to launch and establish their online brand and catapult their brand reputation from nowhere to somewhere.

4 Important SEO building blocks for a successful brand online

SEO tutorial
Optimisation, knowledge-content creation, crawlability and brand engagement are all important components to focus while building a successful brand online.SEO is one of the major foundation blocks for a brand’s success as it helps in reputation building and improves visibility across the web. If optimized properly following the search engine’s guidelines, SEO can dramatically improve your brand’s online presence, drive traffic to your website and feeding them into your conversion path.

Before taking your SEO to the next level, you need to dig down your current SEO status and basis which need to figure out the next level of action. [Read more…]

Google Rolls Out a Fresh Look for Mobile Search Results

Google new Design

Google has rolled out a new look for mobile search results which more or less resembles the devices they’re being viewed on.

If you closely observe the new mobile search design, you’ll find rounded corners on all the edges. This new design is a perfect fit mobile search. All the latest smartphones have rounded corner displays, so the design change complements current mobile designs. [Read more…]

User Intent is the Future of SEO

Recently search engines algorithms are focusing around user search intent to improve their search experience. Current SEO has become more than just stuffing a page full of keywords, it’s more of engineering approach.

Search engine optimization or SEO is a methodology of strategies to maximize the number of visitors to a particular website by ensuring high search engine listing for it’s relevant keywords. During all these years SEO means researching the appropriate keywords and incorporating those across the website to achieve higher search engine listings. With the evolution in Google algorithm in the last couple of years, it seems like future of SEO will have a lot less to do with keywords and a lot more to do with user search intent.

Let’s take a look to understand the audience and the steps needed to create content to get the visibility in Google:

Firstly, we do A/B testing and analytics to understand the behavior of our target audience. One tool to understand the mind of your target audience is to build customer personas. Customer personas will help you in identifying the components that you can fill with quality content and aimed at solving their problems. EG: A middle-aged person will consume content differently than a teenage girl. The content should be created with specific pointers based on the different age-group to drive more traffic and lead to online conversions and sales. [Read more…]

April Fools: Google’s Matt Cutts Starts New SEO Spam Tool AutoSEO

Matt Cutt Auto SEO

Matt Cutts, Google’s head of spam, has revealed his April Fools prank for 2015, it is named AutoSEO hosted at seo.ninja.

AutoSEO is a free open source tool that helps webmasters handle the task of SEO automatically. What does it do? Well, nothing, since it is a joke, but Matt Cutts explains:

“One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your text and decouple it from the problem of how the text looked. AutoSEO takes that to the next stage with search engines, so you don’t have to think about things like redirects.” [Read more…]

Introduction to StudioPress Genesis Design Framework for WordPress

genesis and wordpress

If you’re building a website these days, you’re in luck!
WordPress has revolutionized the ease and power of what a website (or blog) can do and be.
Now, with the emergence of theme frameworks, you can take WordPress even further.
As you’ll see throughout this free guide, the Genesis Framework for WordPress is much more
than a mere WordPress theme.

It’s an underlying framework of immaculate code that’s been built to achieve three important objectives. Before we get started, let’s take a quick look at each of these objectives

1. Easily spoon-feed Google your content

2. Erase the headache of security concerns and updates

3. A huge selection of turn-key design options for your websites or blog [Read more…]

8 Prime Rules for Running a Successful Online Business!

8 Prime Rules for Running a Successful Online Business

Every online business owner wants to establish the business and boost its sales and ROI – be it a large scale or a small-scale business. People look for deploying different strategies that take their online business to new heights of success. Here are the 8 simple business tips that can help you get started.

Search Engine Optimization (SEO)

SEO plays a key role to drive traffic to your website if your website is properly optimized. SEO improves the ranking of the website in search engine result pages thereby driving more potential traffic to your website increasing the ROI [Read more…]

Digital marketing for beginners

Digital marketing for beginners

Introduction to the concept of Digital Marketing

“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven. [Read more…]

5 Tips To Have the Edge In Local Search Competition

5 Tips To Have the Edge In Local Search Competition

Understanding the intricacies of the search engine optimisation is in itself quite difficult for people. But, once the webmasters are well versed with the advantages and the technologies used, they can surely put up a great site. It will cater to the target audiences and at the same time, bring more visitors to their sites. For large scale business websites, it is important that they have a global presence, because they are now having a brand value. In the long run, they will not have much to do with their advertisements in the local market, because they are now well known. But, the same cannot be true about upcoming business ventures, which are trying to create a field for themselves in the business arena. In order to boost the small businesses, there are certain tips for getting the edge in local search competition, so that they can create a wider market for their products and services. [Read more…]